Hotel L'Orologio Florence

The Hotel L’Orologio overlooks Piazza Santa Maria Novella, one of the most beautiful and ancient squares in Florence, just a few moments from the Duomo and Ponte Vecchio Bridge.


This unique, boutique style hotel has been inspired by the world's finest watchmakers and has themed rooms dedicated to individual watch models. The hotel is decorated throughout in a sophisticated, old world style with mahogany flooring, leather armchairs and unique artwork. This fascinating, one of a kind hotel and central location makes for a perfect city break to Florence.

Description, Services & Facilities


This delightful hotel in the heart of Florence has a uniquely magical atmosphere and is wonderfully decorated in a chic style that manages to be both traditional and modern. Rooms are themed to individual watch models and the hotel has a boutique on-site where you can purchase watch themed products.

The hotel's position makes it a great pick for anyone visiting Florence for a short city break as all of the city's most popular sights are within easy walking distance. Stroll to the Piazza del Duomo after taking in the view from the hotel's rooftop terrace and wander the streets surrounding the hotel where you'll find a myriad of boutiques, restaurants and bars. This is one of the chicest and most sought after areas of Florence and makes for the perfect romantic getaway.

Enjoy the hotel's facilities, including:

  • Fitness facilities
  • Sauna
  • Boutique
  • Complimentary Wi-Fi throughout
  • 24-hour front desk
  • Concierge services
  • Tour and ticket assistance
  • Dry cleaning and laundry services
  • Luggage storage
  • Business centre
  • One meeting room
  • Complimentary breakfast buffet
  • Self-parking available
  • Smoking room
  • Shuttle service (surcharge)


Bar L'O
Atmospheric bar combining a parchment covered floor, mahogany bar and indoor water feature making it the perfect place for an aperitif.
A delicious bar menu is ideal for light bites and lunches.
Simply sit back and enjoy a classic cocktail or glass of wine.

Smoking Lounge
Comfortable armchairs and illuminated original flooring are perfect for relaxing.
Enjoy fine spirits and an exclusive selection of renowned roasts of coffee.
Ideal for indulgence after a day of sightseeing.

Hotel Location


All Rooms Include

All rooms feature inspiration from one-of-a-kind vintage designer watches and combine wooden floors and cosy furniture.

Room and Suite standard facilities:

  • Air conditioning
  • Mini bar
  • Wi-Fi
  • In-room safe
  • iPod docking station
  • Satellite TV
  • Tea and coffee making facilities
  • Make up mirrors
  • Bathrobe and slippers
  • Iron and ironing board
  • Officina Profumo-Farmaceutica bathroom amenities
  • Sound proofed windows

Superior Room

Superior Room 25sqm

  • Double bed
  • View over the side street or inner courtyard
  • Bathroom with bathtub or shower
  • Maximum occupancy 3 adults

Superior Room with View

Superior Room with View 26sqm

  • Double bed
  • View over the historical buildings of Florence
  • Bathroom with bathtub or shower
  • Maximum occupancy 3 adults

Junior Suite

Junior Suite 39sqm

  • Double bed
  • View over Florentine courtyard or historical buildings
  • Bathroom with bathtub or shower
  • Open space living area
  • Maximum occupancy 3 adults


Suite 41sqm

  • Double bed
  • View over Florentine courtyard or historical buildings
  • Bathroom with bathtub or shower
  • Separate living area
  • Maximum occupancy 3 adults

Let us plan your perfect trip to Europe, call 0203 553 1313 to speak to one of our experts

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Why choose us?

Best at Travel

With over 30 years’ experience we bring together the world's most fascinating destinations, finest hotels and imaginative tours.


We have first-hand knowledge of the destinations we sell. Travel is our passion.


We’re proud to have a high number of loyal customers and 98% of our customers consider our service to be excellent.


We constantly negotiate exceptional hotel deals and exclusives for our customers.


We are a privately owned family company with offices in the heart of London.

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