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St Lucia is a beautiful volcanic island with lush rainforests, undulating agricultural land and unspoilt beaches. It is also one of the world’s breeziest places, where the trade winds blow in from the sea to the southern shore. Before the visitor influx, banana exports sustained St Lucia, especially after 1964 when it stopped producing sugar cane. Realising the island's potential as a tourist destination, the government is now focusing its efforts on further diversification, principally directed towards the creation of a service sector based on tourism and financial services.