A modern landmark in the heart of New York City, W New York – Times Square stands proudly over the most famous crossroads in the world delivering the signature “Whatever/Whenever” experience. Step in from the buzz of Times Square and discover the art and décor that has come to exemplify the W brand. Modern and vibrant design draws inspiration from the neon lights and colourful characters that define this area, all the while recalling New York’s glamorous heritage. Being situated directly on Times Square, guests here are mere steps from major attractions, the city’s best shopping and world famous theatres. Enjoy sushi in the chic setting of Blue Fin, and sip on a crisp white wine at the hotel’s lobby bar. Wonderful Rooms are a comfortable sanctuary from the city where muted tones are offset with flashes of the hotel’s signature vibrant pink. Upgrade to a Spectacular Room on floors 26-57 that enjoy sweeping city views. This modern, trendy and buzzing hotel is ideal for those looking to make the most of the city that never sleeps.